Starting Up A Business With A Heart

When it comes to starting up a business, we often assume that the onus should be on profit. Money is often the primary motivator for going into business. You may have a great idea that you think will be beneficial to many, but you will inevitably need a revenue stream to get going, and you’ll want to earn enough from your idea to keep yourself afloat.

But these days, social causes can be at the heart of your business; and offering care and support can be your bread and butter. You can feel good about your impact on the world and maintain a profitable business. 

Care Homes

If you are somebody that feels that dignity and care should be given to the elderly, and would like to seek to offer security through people’s later years; then open a senior care franchise. The best thing about utilizing the franchise model is that many of the tasks involved in learning best practice operation techniques have been figured out for you, you have the brand name to solidify your presence in the market and you will have the support that will be vital during the set-up. 

Social Supermarkets

We all need to do something to help minimize and correct the damage humanity has caused to the environment. With greater awareness of recycled products and packaging, of sustainability and ethical sourcing, and a significant rise in veganism for environmental reasons, shoppers are considering the impact of many of their buying habits. Social supermarkets are a popular choice in many towns and cities and act as an opportunity to educate consumers about social and environmental concerns regarding products while supplying a demand for these types of products. 

Cosmetics

With many major brands still utilizing animal testing on their products, there has been a real shift towards a demand for cruelty-free cosmetics. The younger generations particularly feel empowered to support this change, and supplying this demand not only meets a significant market demand; it also helps combat the issue of animal testing. There may be franchise opportunities for existing brands here as this is an area which is really opening up. 

Social Funding

If finance is your game, why not look into lending money to others that are looking to make the world a better place. Supporting new start-ups can be rewarding, and when they are looking for positive change, this can be even more so. 

Challenging the status quo of traditional banking, offering small loans to people who are generating the kinds of ideas that will progress humanity can’t be a bad thing? If loans provide too much risk, why not invest in several companies. Creating a portfolio widens your risk and allows you to withdraw capital once the business peaks. 

Putting your mission at the heart of everything you do will drive you to the success that you are looking for in your new business idea. Having a robust set of beliefs can translate well into branding. Consumers demonstrate a greater awareness of societal issues, and meeting this need can be of benefit to you in the next stage of your business journey. 

This is a contributed post.