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Your startup has transcended to the next level.

You’re starting to make a real profit, and gives rise to an important question: “What should I spend it on?”

There are so many different areas that would love an investment, but it’s about finding the right ones.

Buying time

Either you don’t like the task, or it’s incredibly complex. Whatever you do, if you want the business to improve, and you find that there are components that really suck the life and time out of your business, you can outsource it all.

In fact, you must outsource it all.

Perhaps you have a team that’s not technologically minded, and keeping abreast of all these changes is very difficult for you…

You can invest in office IT support to bear the burden.

On the other hand, if you struggle with payroll, it’s far easier to hire an accountant to take that off your plate.

The great thing about outsourcing is that it allows you to focus on developing the business, rather than being frustrated about those little components that seem to waste your time.

Investing in your workforce

A more improved workforce can help streamline processes, increase productivity, and will benefit the company and a cultural sense. As the company grows, you might feel the inclination to keep that money.

But if you want your workers to grow with you, you’ve got to give them some perks.

Human resource initiatives, like training or education, are invaluable if you want your staff members to improve. Perks, benefit packages and wellbeing programs are integral to workplace happiness.

If you invest in the happiness of your workforce, these components will pay for themselves.

Investing in you

It’s not about treating yourself or patting yourself on the back. Instead, if you feel there are aspects of your leadership that need improving, this profit is the perfect opportunity to learn. If you don’t know how to manage people, but you have the vision, learning essential people skills can help to soften the edges.

You can go to classes on the most basic of business operations, or do them at home, and by proxy, it’s an investment in the business. You lead by example, and if you want an improved workforce, then you’d better make sure you learn how to improve yourself at the same time.

Reinvesting in your business isn’t necessarily a bunch of individual components; you can spread the profits across the board. And if you feel that there are weak spots, or you’re wasting time in unessential areas, it’s crucial to invest back into these appropriately.

If you’ve made it this far, you’re doing something right, but it’s important not to rest on your laurels. Use your profits to grow yourself and your startup for years to come.

This is a contributed post.

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