“HOW DO I EXPLAIN MY IDEA IN A WAY THAT PEOPLE WILL JUST GET IT?”

 
One of my students just sent over a description of their new app business. The idea is great and I know they’ll build an amazing app… but everything will be super tough if they can’t explain it right!
 
I just shot a video that explains a good tagline (at least in the world of startup tech.)
 
I think this applies to everyone that is trying to start a business / launch a product. If you can’t create a simple tagline, you will be fighting an uphill battle the whole way.

 

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