3 Universally Appreciated AI Integrations In Commercial Apps

By now, most of us have seen some kind of AI integration in at least one or two of the commercial apps we use. You may have used every single new rich feature added, or tried to ignore them. That depends entirely on the app, of course. Perhaps you like that your note-taker allows you to see a weekly summary instead of having to create that yourself now, or that another categorizes the information you input without having to do it yourself.

However, it’s also true that if done poorly (which is probable given the speed in which many companies are trying to force new standards in their products), it has the chance ot leave a bitter taste in your mouth. As a company hoping to improve their commercial app using AI but not falling afoul of these errors, you may wonder what the most appreciated or even universally liked AI integrations have been thus far. Let’s explore that:

Better Image Recognition

Any function improvement is an easy way to sell an AI feature. So for example, if you take a picture and the app figures out what it’s looking at easily, it saves you from having to type everything out manually. AI has gotten pretty good at this, and it picks up on details that you might miss or just don’t have time to enter yourself.

SIFT capabilities for image recognition is how this works, and it can make apps understand what you’re showing them more accurately. For example, you snap a picture of a barcode and the app pulls the information, organizes it, and you’re done, but that’s just one integration, taking a picture of a landmark can cross-reference and overlay to give you the best possible result. Recognition that works well just becomes part of how you use the app, and you stop thinking about it because things are easier than they used to be and you’re not stuck correcting mistakes every time.

Better Privacy Tools

AI can process information on your device, which means your details don’t have to go anywhere else to be useful. That can make you feel better about using features that might seem invasive otherwise, and it keeps your personal items like photos closer to you than it would be sitting on some server you’ve never seen – if AI promises to better privacy, customers will love that.

After all, privacy features that just work quietly can be what makes you trust an app or get rid of it after a week, and that decision usually comes down to whether you feel like you’re in control or being watched.

Easier Customer Service Access

AI can give you instant responses now, and it’s gotten good enough that you’re not stuck dealing with a bot that only knows how to say the same thing five different ways. You can get your account pulled up, walk through fixing something, and if it’s too complicated the system sends you to an actual person. Some banking apps have even integrated this, like Cora from Natwest, which is why it’s eight place on the Play Store in the UK.

It’s worth asking how your own customers could benefit.

This is a contributed post.