It feels like the weight of the world is completely on your shoulders when you run your own business.  Every decision and every problem piling up with no one to share the burden.  It can be so bad at times that you wonder why you’re doing this.  It would surely be easier to rot away at a boring 9-5 job….

Thankfully, a secret force exists in the business world that can help multiply your successes, reduce your failures and keep things in perspective.

Coaches and consultants.

The title “business coach” gets thrown around a lot these days.  It’s important to iron out exactly what they are, which is nothing more than someone that can help you go from where you are to where you want to go faster than you can do it alone.

They aren’t magical gurus.

They aren’t always experts in your specific field.

They’re coaches. 

Take Vince Lombardi, for example.  A coach so good at what he did, that the NFL named the Super Bowl trophy the Vince Lombardi trophy.  Arguably the best coach of all time, and he never actually played true professional football — only semi-pro with the Wilmington Clippers.

How is it possible that possibly the greatest coach of all time never played?

Simple:  You don’t have to be the best at something to help other people be the best at something.  That’s the special skill of a good coach. 

Just look at every professional athlete.  They use a coach and are probably way better at their sport than the coach ever was.

What about consultants?

In my opinion, a good consultant is a business coach that also does some hands on work for you as needed.  They still guide you, push you and help you make the best decisions.  But if you need help growing your tech team, making more money, getting more users, making sure your tech doesn’t crash or locking down your security, a consultant will roll up there sleeves and get it done with you.

The burning question still remains:  Why use them?

Honestly, you’re probably too wrapped up in your own world to see the big picture.  It happens to all of us.  Even consultants and coaches use consultants and coaches. 

Seriously. I’m a consultant and I coach people.  And I still have a business coach and hire consultants whenever I need one.

Why?  Because they help me see the bigger picture that I may miss from being so zoomed in on helping my clients. 

People are just too focused in on their work.  Businesses are too involved with their problems.  The best way to rise above it all is to work with someone that has a top-down view and a fresh perspective. 

That’s where coaches and consultants thrive. 

Coaching isn’t just for newbies in business either.  It is a tool used by some of the most successful CEO’s around, and recommended by Bill Gates (Founder, Microsoft) and Eric Schmidt (CEO, Google.)

This is such an easy success hack that you can apply it to your entrepreneurial dreams right now.  Want to build an app?  Find a coach.  Want to start a web store?  Find a coach.  Want to be a better executive?  Find a coach!

Tony Robbins says that “success leaves clues.”  Take this as a cue and go find yourself the coach that can take you and your business to the next level.

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